Mistaken Point Capital Campaign
Conach Consulting was engaged to develop a comprehensive Capital Campaign Strategy for Mistaken Point, Newfoundland and Labrador’s only UNESCO World Heritage Site. Recognized for its globally significant fossil record—evidence of some of the earliest complex life on Earth—Mistaken Point is poised to become a major scientific and tourism destination. The strategy, titled “When Life Got Big,” outlines a $9.4 million fundraising initiative to support the expansion of the Edge of Avalon Interpretive Centre, enhance visitor experiences, and create immersive programming for global audiences. This plan includes a detailed fundraising structure, donor recognition strategy, and campaign branding, all rooted in the site’s extraordinary scientific and cultural value.
Conach Consulting’s approach included feasibility analysis, campaign governance design, donor profiling, communication planning, and the creation of stewardship tools to engage both public and private supporters. The strategy emphasizes partnerships, in-kind contributions, and multi-platform outreach to attract corporate sponsors, government support, and individual donors. With its strong narrative and targeted fundraising tools, the campaign aims to connect communities, researchers, and visitors with one of Earth’s most significant evolutionary milestones. This project showcases Conach Consulting’s capacity to craft visionary strategies for heritage sites with international importance.
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