BTSPCA Marketing and Financial Sustainability Strategy – Strategic Growth for Community Impact
Conach Consulting partnered with the Baccalieu Trail SPCA (BTSPCA) to develop a comprehensive marketing and financial sustainability plan to guide the organization through a three-year growth strategy. The project involved a full assessment of governance, stakeholder engagement, social enterprise operations, and digital presence, and identified opportunities to expand awareness, enhance fundraising, and modernize operations. Key deliverables included a phased implementation plan, new signage and branding strategies, a targeted communications plan, and a diversified revenue development approach emphasizing legacy giving, annual campaigns, and strategic partnerships.
Through stakeholder consultations, a SWOT analysis, and an evaluation of current operations, the project highlighted the BTSPCA’s strong volunteer base, committed board, and successful thrift store enterprise, while also addressing challenges in funding reliability, staff capacity, and digital infrastructure. The plan recommended investments in technology, a new website and donor management tools, and a realignment of staff and volunteer roles to improve efficiency. This initiative has positioned the BTSPCA to achieve long-term sustainability while expanding its reach and impact in animal welfare across the Conception Bay North region.
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