Conne River Marine and Outdoor Business Plan

Conne River Marine and Outdoor Business Plan

The Conne River Marine and Outdoor Business Plan outlines the establishment of a marine supply and outdoor retail store on the Miawpukek First Nation Reserve, under the management of Netukulimk Fisheries Limited (NFL). The business will provide fuel, marine and recreational equipment, fishing gear, and clothing to local residents, commercial fishers, and aquaculture operators in the Coast of Bays region. The plan highlights the strategic location of the store adjacent to the Small Craft Harbour, ensuring accessibility for boaters and tourists. A key driver for the business is the influx of visitors, particularly members of the Qalipu First Nation taking advantage of tax-exempt purchases. Additionally, the business will act as a regional distributor for Mercer’s Marine, leveraging an established supply chain to ensure competitive pricing.

Financially, the plan estimates startup costs at $195,519, with funding sourced from NFL equity, an Ulnooweg loan, and an ABDF contribution. Revenue is projected to grow steadily, with net income forecasted to reach $125,846 by 2020. The business will create local employment opportunities, including managerial and sales positions, while also supporting the economic development of Miawpukek First Nation. A key aspect of the operational plan includes partnerships with commercial fisheries and aquaculture industries, which will generate consistent demand for marine supplies and fuel. The marketing strategy focuses on direct outreach, strategic signage, and leveraging the tax-exempt status to attract a stable customer base. With minimal competition in the region, Conne River Marine and Outdoor aims to establish itself as a leading provider of marine and outdoor supplies, driving both economic and community benefits.

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