Exploits River Motel Business Plan – Strategic Development & Feasibility Analysis
Exploits River Motel Business Plan – Strategic Development & Feasibility Analysis
Conach Consulting developed a comprehensive business plan for the Miawpukek First Nation exploring the acquisition and revitalization of the Exploits River Motel, strategically located at a major highway intersection in Central Newfoundland. The plan assessed the motel’s financial performance, operational viability, and market positioning, ultimately recommending an investment in purchase, renovation, and branding. The project also evaluated a unique opportunity to decouple the land and motel acquisitions, opening the door for phased development, including a future service centre. Financial modelling explored multi-source funding options involving Ulnooweg, ACOA, and MFN equity, while addressing key risks including COVID-19 tourism impacts and rising utility costs.
The plan offered detailed operational strategies, including improvements in staffing, HR autonomy, digital marketing, online booking infrastructure, and customer engagement. Competitive benchmarking, tourism market research, and SWOT analysis positioned the motel to attract both resident and non-resident travellers. Key recommendations included upgrades to the physical plant, development of a dog park and sunroom, and leveraging the region’s salmon angling and motorsports tourism potential. The result is a blueprint that aligns economic development goals with sustainable tourism practices and Indigenous-led enterprise growth.
Would you like to start a project with us?
Let’s work together to bring your business to the next level. Our team at Conach Consultancy is here to help you achieve your goals with tailored strategies and expert guidance.